The Challenge
- Convert direct mailer into higher impact digital experience
- Motivate rewards members to immediately visit and play at casino
- Increase rewards program app engagement
The Situation
Surprise and delight campaigns are a key CRM strategy to keep customers engaged and motivate spend.
Initial Marketing Outreach
As part of this strategy, Greektown Casino partnered with Quikly to use their Bonu$ Play currency to drive immediate GT Rewards member spend, encourage mobile app use, and grow loyalty program membership through local social referrals.
Earn Time Activity
Bonu$ Play currency earned by members during the experience drove immediate casino foot traffic and spend.
Live Release & Call-To-Action