The Challenge
- Capture targeted email subscribers
- Convert a high percentage of media spend
- Capture first party survey data for CRM
The Situation
Like many others, McDonald’s had an aggressive email acquisition target and understood the importance of strengthening consumer relationships with data.
Initial Marketing Outreach
As part of their evergreen email acquisition strategy, McDonald’s leveraged the Quikly platform to motivate consumer participation, capture email opt-ins for their brand, and answer a series of seven profile questions to strengthen the consumer relationship.
Earn Time Activity
Multiple releases occurred over the course of one month to drive consumer participation and continued captivation, which allowed McDonald’s to maximize results against their KPI.
Live Release & Call-To-Action